I remember the same happening in Poland ca. 15-20 years ago (I’m not sure if that’s still the case). Another way of sneaking in alcohol into ads relied on ling

I remember the same happening in Poland ca. 15-20 years ago (I’m not sure if that’s still the case). Another way of sneaking in alcohol into ads relied on linguistic jokes, e.g.: You’ll get an ad telling people that Bols (a vodka brand) sponsored a boat with the same name. In Polish łódka Bols (the Bols boat, /wootkah/) sounds almost the same as wódka Bols (Bols vodka /vootkah/). Given the stronger association between the word Bols and vodka it requires a conscious effort not to hear the implied word vs what is actually spoken. Sinister, but gotta admire the chutzpah. I few weeks back I saw some ads for cocktails with alcohol free gin (in Italy IIRC)