Agreed. Without negative caveats, such positive statements are meaningless. Customers want cheap goods. Caveat: They don't want (to know that) those goods are

Agreed. Without negative caveats, such positive statements are meaningless. Customers want cheap goods. Caveat: They don't want (to know that) those goods are produced by slave labour. Customers want a vast selection. Caveat: This should not include fake, shoddy or misleading listings Customers want rapid delivery. Caveat: And they want it cheaply, or ideally for free, without breaking their stuff, at times they are home or in a manner they can receive the goods while away from home. Etc.