5 ms·
> "I was shown some prototypes and basically told that six people had seen it, and if it leaked they would know it was me that had talked" This near-paranoid l
by pavlov 2y ago
> "I was shown some prototypes and basically told that six people had seen it, and if it leaked they would know it was me that had talked"
This near-paranoid level of secrecy was because Apple leaked like a sieve in 1997 when Jobs returned as interim CEO.
There were sites like Mac OS Rumors that reported about internal meetings and projects in almost realtime. Nothing that was started before Jobs's return was secret. Leaking seemed to be part of standard office politics at Apple.
Jobs wanted to clamp down on that. Who knows if they actually had measures like described in the article (which suggests that every screenshot of Aqua carried a steganographic hardware id) but the threat worked.
The leaks were obviously bad for Apple, but as a teenager in my first tech industry job I found them fascinating reading. It was a rare insight into the inner workings of famous tech company in faraway California (even if it was the company that everybody in the media was convinced would be bankrupt in a year or two, but that just made the product drama more poignant).
- MichaelZuo 2y agoYeah Jobs was probably afraid of anyone involved in sensitive stuff, not based in Cupertino, to be engaged in games or tricks like that. And they would be too far away to closely monitor.
- lukeh 2y agoI remember an internal website (circa 1997) having the Mac OS Rumors logo with a big cross through it. :)