"Provacative" = a pretty good euphemism for "linkbait". "Aggressive SEO" is another. I am unapologetically from a view where that kind of PT Barnum grade nons

"Provacative" = a pretty good euphemism for "linkbait". "Aggressive SEO" is another. I am unapologetically from a view where that kind of PT Barnum grade nonsense didn't square well with real journalism. I still cringe at it.