Exactly. Twitter wasn't just a brand, it was a verb. You can't 'X' anything, you don't 'X' your thoughts. Brands that become verbs are rare gems, and Musk sw

Exactly. Twitter wasn't just a brand, it was a verb. You can't 'X' anything, you don't 'X' your thoughts. Brands that become verbs are rare gems, and Musk swapped his for a letter you can't even easily Google. I was trying to look up search trends for the thing the other day and it's literally impossible.