4 ms·

There’s a scene in Minority Report of a mall and it’s basically this. The billboards scan you and then target you directly as you go by. https://m.youtube.com/

There’s a scene in Minority Report of a mall and it’s basically this. The billboards scan you and then target you directly as you go by. https://m.youtube.com/watch?v=7bXJ_obaiYQ https://m.youtube.com/watch?v=7bXJ_obaiYQ

radley 2y ago
I've always wondered about that scene: does everyone around him see him in the ads as well? If so, that would mean that they're appropriating his image to sell to others. Perhaps they're laser / audio projections, so each person only sees their own ad.
- goldenCeasar 2y ago
  Or worse: he needed to consent to a TC that allows they do use his image if he wanted to enter the shopping.
  - _DeadFred_ 2y ago
    Dude don't go posting ideas like this on HN. Come on man.
- pndy 2y ago
  So do I. Either people in the Minority Report world are immune to all that constant visual and audio noise thrown at them, and everyone hears every slogan along with names. Or these ads are somehow personalized and isolated voice (while portrayed as an unified mess) reaches particular person based on their movement in the public space.
  - kvmet 2y ago
    Phased array speakers can focus sound in a specific direction. The visuals I don't have a good answer for but the sound part could definitely be done with existing technology
  - glandium 2y ago
    If you take a listen to the linked video, you'll hear other names than his.
- llamaimperative 2y ago
  There are already displays that do this, no lasers necessary. I forget the name for them though… maybe a type of lenticular display? Cool use case: personalizing wayfinding signage e.g. in an airport Bad use case: most of the rest of them
deleted 2y ago
[deleted]
slg 2y ago
Truly one of the most prophetic movies in recent memory. It started out innocently enough with people just stealing the gestures and UIs from the film. But we have now progressed to also taking the highly targeted and personalized advertising coupled with mass surveillance and even the idea of precrime that is now being built around AI as if that is more accurate than the fantastical psychics of the movie. Just another example of us creating the torment nexus.
- trilbyglens 2y ago
  Philip K Dick was a genius, and this story was from the 70s!
porcoda 2y ago
About 4 years ago I was at a VC pitch day and one of the teams rehearsing their pitch before hand was basically proposing this for augmented reality. I was mildly horrified that people saw that sort of thing as something people would want, but hey - $$$ is all that matters right? I really hope those folks never got funded.
- petre 2y ago
  Why do you think Meta bought VR tech and took it further? To pour ads directly into our brains. It's just that scuba sized VR tech it didn't catch on, so instead they invested in Luxottica now to make AR fashion items with the same purpose.

radley 2y ago

I've always wondered about that scene: does everyone around him see him in the ads as well? If so, that would mean that they're appropriating his image to sell to others. Perhaps they're laser / audio projections, so each person only sees their own ad.

goldenCeasar 2y ago
Or worse: he needed to consent to a TC that allows they do use his image if he wanted to enter the shopping.
- _DeadFred_ 2y ago
  Dude don't go posting ideas like this on HN. Come on man.
pndy 2y ago
So do I. Either people in the Minority Report world are immune to all that constant visual and audio noise thrown at them, and everyone hears every slogan along with names. Or these ads are somehow personalized and isolated voice (while portrayed as an unified mess) reaches particular person based on their movement in the public space.
- kvmet 2y ago
  Phased array speakers can focus sound in a specific direction. The visuals I don't have a good answer for but the sound part could definitely be done with existing technology
- glandium 2y ago
  If you take a listen to the linked video, you'll hear other names than his.
llamaimperative 2y ago
There are already displays that do this, no lasers necessary. I forget the name for them though… maybe a type of lenticular display? Cool use case: personalizing wayfinding signage e.g. in an airport Bad use case: most of the rest of them

deleted 2y ago

[deleted]

slg 2y ago

Truly one of the most prophetic movies in recent memory. It started out innocently enough with people just stealing the gestures and UIs from the film. But we have now progressed to also taking the highly targeted and personalized advertising coupled with mass surveillance and even the idea of precrime that is now being built around AI as if that is more accurate than the fantastical psychics of the movie. Just another example of us creating the torment nexus.

trilbyglens 2y ago
Philip K Dick was a genius, and this story was from the 70s!

porcoda 2y ago

About 4 years ago I was at a VC pitch day and one of the teams rehearsing their pitch before hand was basically proposing this for augmented reality. I was mildly horrified that people saw that sort of thing as something people would want, but hey - $$$ is all that matters right? I really hope those folks never got funded.

petre 2y ago
Why do you think Meta bought VR tech and took it further? To pour ads directly into our brains. It's just that scuba sized VR tech it didn't catch on, so instead they invested in Luxottica now to make AR fashion items with the same purpose.