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Opening up a whole new dimension of adtech personalization/engagement here... more evil brainstorming: - electronic billboards on the bus corner start doing th
by floatrock 2y ago
Opening up a whole new dimension of adtech personalization/engagement here... more evil brainstorming:
- electronic billboards on the bus corner start doing this while walking down the street
- your favorite peacock sitcom starts injecting your friends or recent vacation locations or friends' recent vacation locations on the main character's digital picture frame. Your buddy recently went to Sandals Resort in Jamaica? Now that's going to be emphasized in the unused screen real estate in the background of the bar scene to play on your fomo.
- hell, sporting games already have digital billboards on the field barriers that are customized for different markets / broadcasters... why not customize them further for the individual stream
- trescenzi 2y agoThere’s a scene in Minority Report of a mall and it’s basically this. The billboards scan you and then target you directly as you go by. https://m.youtube.com/watch?v=7bXJ_obaiYQ https://m.youtube.com/watch?v=7bXJ_obaiYQ
- radley 2y agoI've always wondered about that scene: does everyone around him see him in the ads as well? If so, that would mean that they're appropriating his image to sell to others. Perhaps they're laser / audio projections, so each person only sees their own ad.
- goldenCeasar 2y agoOr worse: he needed to consent to a TC that allows they do use his image if he wanted to enter the shopping.
- _DeadFred_ 2y agoDude don't go posting ideas like this on HN. Come on man.
- pndy 2y agoSo do I. Either people in the Minority Report world are immune to all that constant visual and audio noise thrown at them, and everyone hears every slogan along with names. Or these ads are somehow personalized and isolated voice (while portrayed as an unified mess) reaches particular person based on their movement in the public space.
- llamaimperative 2y agoThere are already displays that do this, no lasers necessary. I forget the name for them though… maybe a type of lenticular display? Cool use case: personalizing wayfinding signage e.g. in an airport Bad use case: most of the rest of them
- deleted 2y ago[deleted]
- slg 2y agoTruly one of the most prophetic movies in recent memory. It started out innocently enough with people just stealing the gestures and UIs from the film. But we have now progressed to also taking the highly targeted and personalized advertising coupled with mass surveillance and even the idea of precrime that is now being built around AI as if that is more accurate than the fantastical psychics of the movie. Just another example of us creating the torment nexus.
- trilbyglens 2y agoPhilip K Dick was a genius, and this story was from the 70s!
- porcoda 2y agoAbout 4 years ago I was at a VC pitch day and one of the teams rehearsing their pitch before hand was basically proposing this for augmented reality. I was mildly horrified that people saw that sort of thing as something people would want, but hey - $$$ is all that matters right? I really hope those folks never got funded.
- petre 2y agoWhy do you think Meta bought VR tech and took it further? To pour ads directly into our brains. It's just that scuba sized VR tech it didn't catch on, so instead they invested in Luxottica now to make AR fashion items with the same purpose.
- cdme 2y agoThis sounds like hell.
- actsasbuffoon 2y agoI can see it now. You get an ad showing you in prison. The text reads, “I shouldn’t have downloaded that torrent without NordVPN.” Welcome to our new dystopian hellscape.
- ashoeafoot 2y agoCreating fake personal memories with faked personal photos and product placements?