This is dependent on your filter. I try not to buy big brand / mega corporate products. No Colgate or Crest and both own a number of the less known brands, tho

This is dependent on your filter. I try not to buy big brand / mega corporate products. No Colgate or Crest and both own a number of the less known brands, those are out. This leads to only one or two options to choose from. This is why I look at products manufacture not just their name. I would really like website like https://isitbigbeer.com/ https://isitbigbeer.com/ to help filter out all products and brands that hide behind multi-naming schemas.