> I call it the Toothpaste Dilemma It's called Tyranny of Choice - https://longevity.stanford.edu/the-tyranny-of-choice/ https://longevity.stanford.edu/the-tyr

> I call it the Toothpaste Dilemma It's called Tyranny of Choice - https://longevity.stanford.edu/the-tyranny-of-choice/ https://longevity.stanford.edu/the-tyranny-of-choice/ > Too many options can decrease the likelihood of making any decision at all