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I find it funny how much they've just completely ceded branding standards to Apple in that move.

Spivak 2y ago
When your competition is Apple you want to make it as easy as possible to compare like-for-like. What laptop are they positioning as an alternative to the MacBook Pro? The Dell Pro.
zitterbewegung 2y ago
On branding it seems like everyone starts to copy Apple at this point or makes branding as complex as Intel.
0x457 2y ago
Because it's just simple and makes sense. Mostly, the only confusing apple product is iPad Air because it doesn't match what Air means in MacBooks.
- Retr0id 2y ago
  > doesn't match what Air means in MacBooks In the past I'd agree but these days it's better aligned.
- wmf 2y ago
  Isn't the Air the lightest and thinnest?
  - jhickok 2y ago
    The Macbook was thinner and lighter than the Macbook Air.
    - wmf 2y ago
      The MacBook hasn't been made for years though.
  - stagalooo 2y ago
    Yes, people are only confused because they think it means cheapest, which is ultimately a failing of Apple branding but doesn't really make much sense to me.
    - thiht 2y ago
      Agree, I bought an iPad recently and was really confused by pricings between the iPad (10 I think), the iPad Air and iPad Mini It makes sense but it’s not obvious
    - 0x457 2y ago
      I don't equate Air line to "cheapest", I think of it where compromises were made in the name of lower weight: lower TDP cpu, less cooling capacity etc.
- eloisant 2y ago
  Personally I find it confusing that all of their iPads since 2010 are simply called "iPad" even though they're completely different. Same with all their products except the iPhone, that get a number in their official name. You have to dig into hidden "gen number" to find out which iPad is the one you bought 3 years ago.
  - 0x457 2y ago
    > You have to dig into hidden "gen number" to find out which iPad is the one you bought 3 years ago. This was the Apple way for long. I personally always liked that way. They messed it up with iPhone 3G tho.

When your competition is Apple you want to make it as easy as possible to compare like-for-like. What laptop are they positioning as an alternative to the MacBook Pro? The Dell Pro.

zitterbewegung 2y ago

On branding it seems like everyone starts to copy Apple at this point or makes branding as complex as Intel.

0x457 2y ago

Because it's just simple and makes sense. Mostly, the only confusing apple product is iPad Air because it doesn't match what Air means in MacBooks.

Retr0id 2y ago
> doesn't match what Air means in MacBooks In the past I'd agree but these days it's better aligned.
wmf 2y ago
Isn't the Air the lightest and thinnest?
- jhickok 2y ago
  The Macbook was thinner and lighter than the Macbook Air.
  - wmf 2y ago
    The MacBook hasn't been made for years though.
- stagalooo 2y ago
  Yes, people are only confused because they think it means cheapest, which is ultimately a failing of Apple branding but doesn't really make much sense to me.
  - thiht 2y ago
    Agree, I bought an iPad recently and was really confused by pricings between the iPad (10 I think), the iPad Air and iPad Mini It makes sense but it’s not obvious
  - 0x457 2y ago
    I don't equate Air line to "cheapest", I think of it where compromises were made in the name of lower weight: lower TDP cpu, less cooling capacity etc.
eloisant 2y ago
Personally I find it confusing that all of their iPads since 2010 are simply called "iPad" even though they're completely different. Same with all their products except the iPhone, that get a number in their official name. You have to dig into hidden "gen number" to find out which iPad is the one you bought 3 years ago.
- 0x457 2y ago
  > You have to dig into hidden "gen number" to find out which iPad is the one you bought 3 years ago. This was the Apple way for long. I personally always liked that way. They messed it up with iPhone 3G tho.