At one point, a company makes changes to just get users, and that makes it have to do things people want. Eventually the growth opportunity by utility gets very

At one point, a company makes changes to just get users, and that makes it have to do things people want. Eventually the growth opportunity by utility gets very small, so all the efforts come from increasing profitability per user. That will rarely make the company's products better for their users. Every top company moved to increasing margins and minimal growth years ago.