Inventions are pretty cheap without the refinement of the product that directly contributes to the customers' demand additionally backed by robust supply chains

Inventions are pretty cheap without the refinement of the product that directly contributes to the customers' demand additionally backed by robust supply chains and delivery of cutting edge tech like the M-line up of chips, and the tremendous camera quality, battery life, reliability of the operating system, specially curated app store, security and privacy, etc. Inventions are not what people want to pay for, people want to pay for additional value added in all sorts of form. Apple creates products for humans and people pay back by seeing the offering as a higher valued product.