Apple has a history of releasing early proofs of product concept or basic table stakes products built with a high enough quality they feel like they’re “done,”

Apple has a history of releasing early proofs of product concept or basic table stakes products built with a high enough quality they feel like they’re “done,” but then proceed to methodically iterate on them for years to decades until they fade into the background. It’s hard to imagine the iPhone essentially started as a click wheel iPod - comparing the two is night and day in terms of capabilities, function, and form. They take weird side ways jaunts - but generally shift back into a path that is sensible. I was interested to see what they did with Apple intelligence, but assumed it would be establishing of a basic set of capabilities, the effective proposals for APIs, and the seeding of product discussions with their customers over a long time. People seem to think a few years into the current cycle of AI technology we are seeing the final fruits rather than seeing the infancy - for those who develop these sorts of tools it feels very much like iPhone gaming felt in 2009. At some point over the decade we will hit the nadir, then descend into total enshitification (and yes those who think AI has already reached peak enshitification you are totally wrong). Along the way though we will see a lot more truly stunning advances towards the final arrival at pervasive exploitation.