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> Marketing is closer to project work, while Engineering (at places like Honeycomb) is product work. Projects like Marketing campaigns fit within a quarter or t

> Marketing is closer to project work, while Engineering (at places like Honeycomb) is product work. Projects like Marketing campaigns fit within a quarter or two, while product work is an ongoing rhythm of updates. I am from the engineering side of things but this does not seem right about marketing... Also, the examples of OKRs for engineering in the article seem somewhat contrived. I am sure some organizations/teams have OKRs like "ship the roadmap" but to say that is what all of them look like (everywhere!) is generalizing too far. Like, everything in life, there is probably a balance: Between thinking in the near-term vs. thinking about the long-term. Between thinking what the ICs on the front-line think is most important vs. what the "middle-management" thinks will move the numbers on metrics that the execs care about. A well-run planning process will result in the right balance being struck. And that IMHO is a rare thing: a well-run planning process, i.e. My $0.02.

jklinger410 2y ago
> I am from the engineering side of things but this does not seem right about marketing... I am from the marketing side of things and this seems exactly right about marketing. But I'm not sure what makes you say this because you did not elaborate.
- curious_cat_163 2y ago
  Hey! Just caught up to replies. There is project-oriented engineering work that lasts for some arbitrary near-term period as well (2 week scrums, or 6 week long cycles in the shape-up world) -- but there is some deep strategic thought given to overarching design, etc. that I think the original post was talking about. Those don't fit neatly into OKRs and I buy that. I would think that some marketing work is project-like but there have to be things that are more strategic in nature... Things that have impact beyond a quarterly campaign, etc. That's where I was coming from. Feel free to disagree. Would love to get your take. :)

jklinger410 2y ago

> I am from the engineering side of things but this does not seem right about marketing... I am from the marketing side of things and this seems exactly right about marketing. But I'm not sure what makes you say this because you did not elaborate.

curious_cat_163 2y ago
Hey! Just caught up to replies. There is project-oriented engineering work that lasts for some arbitrary near-term period as well (2 week scrums, or 6 week long cycles in the shape-up world) -- but there is some deep strategic thought given to overarching design, etc. that I think the original post was talking about. Those don't fit neatly into OKRs and I buy that. I would think that some marketing work is project-like but there have to be things that are more strategic in nature... Things that have impact beyond a quarterly campaign, etc. That's where I was coming from. Feel free to disagree. Would love to get your take. :)