You should separate between inbound and outbound sales. If you work at AWS you are receiving a lot of inbound inquiries which make sales much easier than doing

You should separate between inbound and outbound sales. If you work at AWS you are receiving a lot of inbound inquiries which make sales much easier than doing outbound work. In the case of top companies such as AWS, their marketing team performed a big part of the work while in small companies marketing cannot move the needle with a minimal budget, so they should be smarter, lucky, etc.