Another way to go is not to participate in the hype cycle of pitching investors instead of pitching customers (marketing and sales) and giving away ideas and op

Another way to go is not to participate in the hype cycle of pitching investors instead of pitching customers (marketing and sales) and giving away ideas and opportunities that end up being made elsewhere and not supported where the founders currently are. Doing the market research and opportunity and presenting it on a stage can be very helpful sometimes, other times it can seem a little head scratching. It's fine to be open, start with the ICP.