Ads can be a matter of quality and relevance, just like search. I'm happy to read ads relevant to my interests in an appropriate context. Unfortunately, this

Ads can be a matter of quality and relevance, just like search. I'm happy to read ads relevant to my interests in an appropriate context. Unfortunately, this is a clear clash of "line goes up" versus "corporate integrity". In the print media days, there was somewhat of a code of conduct-- publishers generally didn't want to run outright fraudulent or misleading ads because it damaged the image of the publication itself. I'm not sure that Google has proven itself capable of rising to the same standards.