> I'm very very concerned that marketers will be able to insert very compelling and very nuanced advertising into our experiences with it... But this isn’t new

> I'm very very concerned that marketers will be able to insert very compelling and very nuanced advertising into our experiences with it... But this isn’t new—it’s been happening for a long time without AI, and it’s scarier than we often realize. With just a few data points about your life, marketers can accurately identify your traits, even if you think you belong to a very specific niche or tribe. What’s worse is the deceitful and unethical practices behind this: many companies have been sharing your data to build detailed profiles of you, often without your knowledge or consent.