Well I think it is important. With the vast amount of knowledge that is being created every day we have to filter much of it out. If that university has made a

Well I think it is important. With the vast amount of knowledge that is being created every day we have to filter much of it out. If that university has made a reputation as a leader of knowledge acquisition and known for well run labs and procedures then they earn that reputation. The author of the story might just get more eyes on the story if people think it will contain good knowledge from a reputable source.