The exec gets "credit" for the project, so same promo culture issue. They just need to show increased engagement numbers for like one quarter and they can add i

The exec gets "credit" for the project, so same promo culture issue. They just need to show increased engagement numbers for like one quarter and they can add it to their end of year performance packet. The fact that the project gets cancelled is either 1) another "win" because they're "making hard choices" and they can obviously justify why it should be cancelled, or 2) someone else's problem. Also, another note, these sorts of big swing and misses are actually still identified as a positive, even when looked at retroactively. They're "big bets" that could pay off huge if they hit. Similar to VC culture, Meta is probably fine with 99 misses if 1 big bet hits. If they increase engagement even 1%, they're raking in billions and it is worth it.