tl;dr: there's value in an integrated product that works and is easy to use: just ask Apple. An 'internet portal' is still very valuable to non-techie users: i

tl;dr: there's value in an integrated product that works and is easy to use: just ask Apple. An 'internet portal' is still very valuable to non-techie users: it provides them a reasonably structured way to access internet services and goods. My email? Here. Stock? There. News? All over the page. Photos? You got it. Chat? Games? Calendar? The weather? Search? As long as it's good enough, it's right there so, sure. Of course, no future-looking company wants to compete in that market with their own similar product, so until that space gets completely 'disrupted' (what Google tried to with by ripping it to pieces) or 'reinvented' (social networks being the latest incumbent) or completely 'moved' (to a different access model like mobile), many people will continue existing solutions like Yahoo. We recently released one of our Facebook games on Yahoo. The numbers were not groundbreaking or headline material, but it still surprised us that they were meaningful.