We aren't a big org and I know we spend several hundred if not thousands of USD a month on meta ads and WhatsApp business. For larger orgs I can imagine that n

We aren't a big org and I know we spend several hundred if not thousands of USD a month on meta ads and WhatsApp business. For larger orgs I can imagine that number is larger and we definitely get a ton of positive interaction from that. That might be swayed by demographics but I can tell you age isn't one of them because our interaction (on WhatsApp Business which is mostly where I interact with Meta products) is decently in the 20-40 range.