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To continue your road analogy: if traffic to one specific destination increases by a ton, it makes far more sense to "batch" that traffic by building trains ins

by franga2000 2y ago

To continue your road analogy: if traffic to one specific destination increases by a ton, it makes far more sense to "batch" that traffic by building trains instead. This frees up the roads for all the people going to less individually popular destinations. The network equivalent to this would be having local caching servers. Netflix customers can stream from the cache and only a fraction of their traffic will contribute to upstream congestion, leaving plenty of bandwidth for people just browsing the web or watching content on less popular services. Due to the modern streaming tech stack, such a cache can't really be automatic and provider-neutral, so of course Netflix needs to work with the ISP to set that up. If Netflix and the other providers thought about sustainability even a little bit, they'd develop standards for efficient delivery, including caching, and the ISPs could simply buy a universal "cache box" and be done with it.

mcny 2y ago
> Due to the modern streaming tech stack, such a cache can't really be automatic and provider-neutral, so of course Netflix needs to work with the ISP to set that up. If Netflix and the other providers thought about sustainability even a little bit, they'd develop standards for efficient delivery, including caching, and the ISPs could simply buy a universal "cache box" and be done with it. I am sorry but there is absolutely no reason why Netflix should be paying a toll under any circumstance here. It is one thing to request Netflix to provide the netflix appliance to be installed at ISP location free of cost which I agree with but it is entirely unacceptable for an ISP to tell someone like Netflix that they needs pay a toll. Remember what we are fighting against: there is no technical limitation here. People were on Verizon Fiber with bad experience on Netflix which got better when they tried to access Netflix over their puny work VPN. We are talking with ISPs who are strictly malicious in order to boost their own streaming over competition. I can't imagine why anyone would argue FOR their Internet Service Provider to act as a gatekeeper

mcny 2y ago

> Due to the modern streaming tech stack, such a cache can't really be automatic and provider-neutral, so of course Netflix needs to work with the ISP to set that up. If Netflix and the other providers thought about sustainability even a little bit, they'd develop standards for efficient delivery, including caching, and the ISPs could simply buy a universal "cache box" and be done with it. I am sorry but there is absolutely no reason why Netflix should be paying a toll under any circumstance here. It is one thing to request Netflix to provide the netflix appliance to be installed at ISP location free of cost which I agree with but it is entirely unacceptable for an ISP to tell someone like Netflix that they needs pay a toll. Remember what we are fighting against: there is no technical limitation here. People were on Verizon Fiber with bad experience on Netflix which got better when they tried to access Netflix over their puny work VPN. We are talking with ISPs who are strictly malicious in order to boost their own streaming over competition. I can't imagine why anyone would argue FOR their Internet Service Provider to act as a gatekeeper