> but it’s massively overkill for literally every company that’s not at google’s scale. Before I worked at Google I was at a small telecom company that was run

> but it’s massively overkill for literally every company that’s not at google’s scale. Before I worked at Google I was at a small telecom company that was running into limits of what some of the Dataflow/Apache Beam product could do, so we had to rewrite it (and commit it back to Beam). There are companies that have massive scaling issues even if they're not planet scale cloud providers or something. You can replicate a lot of Google tech now by....just using the OSS they release and/or jumping on a modern cloud provider (GCP or AWS). It's not 2012. You can use a good database and not have to reinvent it.