The quote from Isaacson seems to fly directly in the face of the rest of the article. Clearly Apple and Facebook were not on very good terms for a long time. I

The quote from Isaacson seems to fly directly in the face of the rest of the article. Clearly Apple and Facebook were not on very good terms for a long time. It seems a really long bow to draw to say that Apple didn't create a competing social network because Jobs admired Zuckerberg. It's like saying Apple don't make cars because Jobs admired Henry Ford. Mostly likely, they didn't come out with a competing social network because that's just not the business they're in.