It's because at a certain level you have valuable relationships people want to protect, enough wealth to make decisions without it personally affecting you in a

It's because at a certain level you have valuable relationships people want to protect, enough wealth to make decisions without it personally affecting you in a real way (i.e. homelessness, loss of medical care, etc), and information about how the company "really works" that could be valuable to the competition or a tell-all story for the media. Basically, if you're rich, you're a "real person" and if you're not you're an ant.