4 ms·
could someone explain like i’m 5 what gtm means?
by ausbah 2y ago
could someone explain like i’m 5 what gtm means?
- esprehn 2y agohttps://en.m.wikipedia.org/wiki/Go-to-market_strategy https://en.m.wikipedia.org/wiki/Go-to-market_strategy
- noleary 2y agoGTM is just sales + marketing
- angoragoats 2y agoIt’s recent corporate-speak jargon for “marketing,” because that word is apparently too simple and straightforward. I think its original meaning was specifically around developing a marketing plan for a brand new product, but that meaning has been lost and I’ve now worked for several companies whose entire marketing teams are now called the “GTM team.”