You really need to do this. Here was my thought process... I'm vaguely interested in this, so I'm going to go to the site to check it out. --> Hmm, okay 50 dol

You really need to do this. Here was my thought process... I'm vaguely interested in this, so I'm going to go to the site to check it out. --> Hmm, okay 50 dollars, what was I here for again? --> Oh, iPhone app template, cool. Let's see, $50 is a lot, I wonder what I get. --> That picture can't possible be what I get, so I want to know what I get. --> This is too hard to figure out, I'm gonna look for an open-source version. --> ... Not that I'm gonna be your typical customer, but maybe I could have been. YMMV. [Edit] To be fair, I spent a little more time on your site and I like what I see, but that reaction should happen on the front page.