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I agree with respect to that old advertisement, but GenAI + acoustic physical modeling (SWAM) are likely poised to disrupt music more than you'd think. You can

I agree with respect to that old advertisement, but GenAI + acoustic physical modeling (SWAM) are likely poised to disrupt music more than you'd think. You can 100% believe that the moment a composer/company/etc. can sketch out the cello/viola/whatever line of a song as pure midi and have an AI that can render it in a realistic articulable fashion (think some kind of futuristic band in a box coupled with physical modeling of the instrument)... a TON OF GIG/SESSION musicians will unfortunately lose their jobs. It also wouldn't surprise me with the advent of MPE (Seaboard, Linnstrument, Osmose) that we start to see more instrumental approximations that are considered good enough for many lines of work. Obviously though live performances will always have their place. https://youtu.be/11Qprwtzl6s?si=qKlWX35zeOHIkiSS https://youtu.be/11Qprwtzl6s?si=qKlWX35zeOHIkiSS

bayindirh 2y ago
The comment I have written taken both examples during their eras of the respective advertisements. So it was what records did to orchestra players vs. what AI did to programmers. Good sound fonts, a good sound cards (DACs) and MIDI was already good enough to render complex orchestrations at impeccable quality since 00s. We're just seeing it trickle down to ordinary attic musicians' budget limits. I like Venus Theory's channel and videos for that reason. He shows what can be done with bog standard software of today, but it was already possible yesterday.