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The Difference Between Building a Business and Building a Brand
- dmv 18y agoIn 2003, Dell Computer Corp. dropped "computer" from its name and became Dell Inc. (That's always a bad sign.) Are they calling a top for Apple? (http://www.engadget.com/2007/01/09/apple-drops-computer-from-name/ http://www.engadget.com/2007/01/09/apple-drops-computer-from...)