12. Ignore #11 because it's dismissive and ignorant of the important components required to run a company that aren't directly related to customers or users. R

12. Ignore #11 because it's dismissive and ignorant of the important components required to run a company that aren't directly related to customers or users. Really. The author is a former Y! employee who's experienced firsthand what he thinks are a lot of the reasons behind the company's decline, and you step in with a snarky one-liner that basically says everything he's written is invalid.