> 1. Networking (friend of friends, friend of customers, etc). Leverage your network to find more customers. For those located in India (I would argue anywhere

> 1. Networking (friend of friends, friend of customers, etc). Leverage your network to find more customers. For those located in India (I would argue anywhere outside US really), in my opinion, trying to find customers in your network is a waste of time, even if you're wealthy. Most societies outside US aren't as abundant in their mind nor value driven the same way people in the US are Instead focus on the long game, keep filling in the blanks on your ICP and what their pushes and pulls are by trying to figure out who is the right segment to serve so you can save time and energy