How big is your targetable market ? How many customers would you have if you had a 100% monopoly. If the number is in the thousands or more, then you're best of

How big is your targetable market ? How many customers would you have if you had a 100% monopoly. If the number is in the thousands or more, then you're best off trying and failing than getting it right from the start. Every company is unique. But at your scale, you can throw blind darts until something sticks. Most tiny companies do not require a principled approach to sales or marketing. You want to try proposing different price points, contract terms, outreach methods & channels. Keep each experiment small, fail fast and pivot. Once you gain a few customers, feedback & recommendation based organic growth is a good 2nd step. But, your first few wins can totally feel like a crap shoot. All that being said, the best products market themselves. A problem is only worth solving if it is immediately painful to company bottom line. Sales & marketing only works if the product alleviates such pain.