We need a name for this genre of companies. Their value proposition is completely based on you not knowing that the noise monitors they feature centrally in the

We need a name for this genre of companies. Their value proposition is completely based on you not knowing that the noise monitors they feature centrally in their strawman argument have also had their core feature for years. Minut is the example I’m thinking of. It’s a small sensor for short term rentals that monitors noise levels, but also “crowd risk”, which is essentially measuring the number of devices nearby in the same way that this thing is. It also has a variety of other sensors onboard (it detects motion, humidity, and smoking… it can even distinguish between cigarette and marijuana smoke.) Whatever you think about this technology aside, this company’s pitch that they are the “first guest occupancy counter” is a flat out lie. They are simply focusing their positioning on one feature available in an existing category of products that have a lot more to offer.