My guess to your question would be that perhaps there is the belief, or maybe data proves it factual, that when someone is considering a purchase and might be o

My guess to your question would be that perhaps there is the belief, or maybe data proves it factual, that when someone is considering a purchase and might be on the fence and then they see that Honey can get them a coupon or rewards points that they are then slightly more likely to go through with the purchase thinking they are getting a good deal. If data shows an increase in sales then some might consider affiliating worth it. Just my guess.