> because the hive mind of society always (read: _always_) (let me reiterate: always) favors lowest cost, all else being equal All else is rarely equal. Be it

> because the hive mind of society always (read: _always_) (let me reiterate: always) favors lowest cost, all else being equal All else is rarely equal. Be it with luxury brands, or with sustainability. See airlines giving consumers the option to pay for Sustainable Aviation Fuel, people literally pay more for the exact same product just because of the wider environmental benefits.