"This strategy follows Christensen's disruptive innovation to the letter. Interesting to see Apple on the brink of disruption in a consumer category it principa

"This strategy follows Christensen's disruptive innovation to the letter. Interesting to see Apple on the brink of disruption in a consumer category it principally defined." Sorry I'm not seeing it. Who's to say Xiaomi doesn't end up eating Samsung's lunch instead of Apple? I mean people in the market for "a cheaper iphone" or "a more open iphone" traditionally that's where Samsung and company have been making money right?