The point is that Apple specifically goes out of the way to avoid having customer data in the first place. (Google, on the other hand, is the opposite.) But,

The point is that Apple specifically goes out of the way to avoid having customer data in the first place. (Google, on the other hand, is the opposite.) But, as far as I can tell, the only reason why Apple does this is because privacy these days can be sold as a premium, luxury feature.