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Why do you assume they are always stealing a referral from somebody? Do you think everything people buy comes from a prior affiliate link? Yes, Honey makes mone
by twostorytower 2y ago
Why do you assume they are always stealing a referral from somebody? Do you think everything people buy comes from a prior affiliate link? Yes, Honey makes money from affiliate commission. That money is funded by the merchants who voluntarily choose to partner with Honey. How is that scammy?
In the rare case there is a prior referral, yes last click attribution comes into play. But that's the same for every shopping extension (Rakuten, Capital One, etc). The extensions have to comply with the affiliate network's "stand down" policies, which means they can't just automatically pop-up and actively try to poach the commission if it's within the same shopping session. And they all comply. MegaLag focuses on a very niche case of going back to the merchant in the same month.
Source: I worked in the affiliate industry for a few years
- unclad5968 2y ago> last click attribution comes into play Thats an extremely generous way to say that they steal referrals from genuine affiliate partners.
- twostorytower 2y agoI agree it's a problem. I believe the affiliate networks should switch to first-click or multi-click attribution. Problem solved.
- tanduv 2y agoIf I understood MegaLag's video correctly, Honey was indeed overriding an affiliate session cookie with their own once the user the reached the checkout. The extension would silently open a tab in the background, which seems pretty scummy. I've observed the same background tab shenanigans with the Capital One extension as well.
- twostorytower 2y agoThey do this to not interrupt the purchase flow, not to be scummy. Opening a tab in the foreground or refreshing the page is extremely annoying to users and merchants request it to be in the background so it doesn't hurt their conversion. I never said Honey doesn't override cookies. I'm not saying this isn't a problem, it's just not a Honey-specific problem. If the affiliate networks used first-click or multi-click attribution, none of this would be an issue.
- drawkward 2y agoStop justifying Honey's scumminess.
- kelseydh 2y agoCookie stuffing to steal affiliate attribution is fraud. People have gone to prison for doing what Honey does: https://www.justice.gov/usao-sdal/pr/cookie-stuffing-internet-fraud-schemer-pleads-guilty-0 https://www.justice.gov/usao-sdal/pr/cookie-stuffing-interne... https://www.businessinsider.com/shawn-hogan-sentenced-in-ebay-affiliate-marketing-scam-2014-5 https://www.businessinsider.com/shawn-hogan-sentenced-in-eba... https://en.wikipedia.org/wiki/Cookie_stuffing https://en.wikipedia.org/wiki/Cookie_stuffing
- Arch485 2y agoAre you on Honey's PR team now?
- twostorytower 2y agoI don't know anyone over there anymore, just a few people back before they were acquired, from when I worked in the industry. I'm just trying to provide an industry perspective.
- asadotzler 2y agoYet another defense of these practices, it's almost as if you're not sincerely trying to put blame in the right place as you've said in other comments on this story but rather defending the whole evil industry like a shill.