This is the part I don't understand. Individually I don't know anyone paying for LLM's, only companies that are immediately pivoting to find reduced costs/inter

This is the part I don't understand. Individually I don't know anyone paying for LLM's, only companies that are immediately pivoting to find reduced costs/internal options to horizon that expense. Considering the massive cost and shortened lifespan of previous models, current gen models have to not only break even on their own costs but make up for hundreds of millions lost in previous generations. As soon as they find a way to embed advertising into LLM outputs the small utility LLM's provide now will be gone.