3 ms·

The ads will come and they'll need to be an order of magnitude worse to make llms profitable.

oezi 2y ago
LLMs know a magnitude more about you and your needs. This will make targeting users very valuable. The big question is who will be first to get it done in an unobstrusive way (subtlely integrated into text with links).
- HWR_14 2y ago
  I suppose the only solution is to communicate with LLMs only through TOR and pay for them only via crypto?
- kristopolous 2y ago
  That's the real AI future, not some atomic war with robots. Manipulative AI bowing to the dollars of advertisers, responding to something overheard by a smart speaker 20 minutes ago by packaging an interstitial ad for coca-cola and delivering it stealthily in-experience to your child in their bedroom on a VR headset, straight to their cornea. The ways for circumventing the influence are currently being dismantled and these AI RTB ad systems are well funded and being built. AI news feed will echo the message and the advertiser will be there again in their AI internet search. We will cede the agencies of reality to machines responding to those wishing to reshape reality in their own interest as more of the human experience gets commodified, packaged, and traded as a security to investors looking to extract value from being alive.
hmmm-i-wonder 2y ago
This is the part I don't understand. Individually I don't know anyone paying for LLM's, only companies that are immediately pivoting to find reduced costs/internal options to horizon that expense. Considering the massive cost and shortened lifespan of previous models, current gen models have to not only break even on their own costs but make up for hundreds of millions lost in previous generations. As soon as they find a way to embed advertising into LLM outputs the small utility LLM's provide now will be gone.
bee_rider 2y ago
The only hope I guess is that the local LLM stuff that Microsoft is pushing will actually work out. If inference is done on the device… well, at least using it doesn’t need to be profitable. Training it… I guess will have to be justified by the feature being enough of a value-add that it makes the OS more profitable. Designing operating systems that people would actually pay real money for doesn’t seem to be a focus for anybody except Apple. But I guess there’s hope on some theoretical level at least.
- MrMcCall 2y ago
  If Microsoft made it and distributed it, the only thing you can be sure of is that it will work out for Microsoft. I am not curious what Bing says about Microsoft's ethics.
adamc 2y ago
Sure, but no need to optimize for that until it happens. It's not clear to me that they will become profitable; they might go under.

oezi 2y ago

LLMs know a magnitude more about you and your needs. This will make targeting users very valuable. The big question is who will be first to get it done in an unobstrusive way (subtlely integrated into text with links).

HWR_14 2y ago
I suppose the only solution is to communicate with LLMs only through TOR and pay for them only via crypto?
kristopolous 2y ago
That's the real AI future, not some atomic war with robots. Manipulative AI bowing to the dollars of advertisers, responding to something overheard by a smart speaker 20 minutes ago by packaging an interstitial ad for coca-cola and delivering it stealthily in-experience to your child in their bedroom on a VR headset, straight to their cornea. The ways for circumventing the influence are currently being dismantled and these AI RTB ad systems are well funded and being built. AI news feed will echo the message and the advertiser will be there again in their AI internet search. We will cede the agencies of reality to machines responding to those wishing to reshape reality in their own interest as more of the human experience gets commodified, packaged, and traded as a security to investors looking to extract value from being alive.

hmmm-i-wonder 2y ago

This is the part I don't understand. Individually I don't know anyone paying for LLM's, only companies that are immediately pivoting to find reduced costs/internal options to horizon that expense. Considering the massive cost and shortened lifespan of previous models, current gen models have to not only break even on their own costs but make up for hundreds of millions lost in previous generations. As soon as they find a way to embed advertising into LLM outputs the small utility LLM's provide now will be gone.

bee_rider 2y ago

The only hope I guess is that the local LLM stuff that Microsoft is pushing will actually work out. If inference is done on the device… well, at least using it doesn’t need to be profitable. Training it… I guess will have to be justified by the feature being enough of a value-add that it makes the OS more profitable. Designing operating systems that people would actually pay real money for doesn’t seem to be a focus for anybody except Apple. But I guess there’s hope on some theoretical level at least.

MrMcCall 2y ago
If Microsoft made it and distributed it, the only thing you can be sure of is that it will work out for Microsoft. I am not curious what Bing says about Microsoft's ethics.

adamc 2y ago

Sure, but no need to optimize for that until it happens. It's not clear to me that they will become profitable; they might go under.