It was always clear that the car's cost and divisive looks were always going to hold it back to a niche item. But I think the problem is bigger than that. You

It was always clear that the car's cost and divisive looks were always going to hold it back to a niche item. But I think the problem is bigger than that. You could always forgive Tesla's shortcomings when they owned the market. When the Tesla Model S dropped, it invented the product category. When the Model 3 dropped, it was it's category leader. The Cybertruck was so late to the game that it's not even a competitive option in the electric pickup truck market. Theoretically they could mess with their tooling to create a model with a more traditional/less expensive body and try to compete with the much cheaper Rivian.