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I guess OP means that they are culturally dead. They will never again have the zeitgeist. TikTok has completely dominated in that regard. That doesn't mean it's
by kingkongjaffa 2y ago
I guess OP means that they are culturally dead. They will never again have the zeitgeist. TikTok has completely dominated in that regard. That doesn't mean it's not a good business.
The real kicker is if there's any sense of 'app loyalty' as people age do they move on to older social media, or do they stay with the one from their youth?
Certainly I and my 'cohort' went from myspace to facebook, and then everyone's parents got on facebook, so we went to snapchat and instagram and pretty much stayed on instagram.
I suspect the TikTokers will stay on TikTok and either a new app will emerge or TikTok will just completely clean up as the user bases of the the other apps 'age-out'.
The real USP for tiktok was being video-first and it's another level of addictive, targeted content, which is super easy to consume. I probably bet on video-first winning and therefore TikTok.
VR is not going to take off with current tech.
There's no new medium to exploit, we roughly went from text -> images -> video as people's mobile data plans and phones got faster and more powerful.