>Particularly the "not even subconsciously" part thrown in at the end. Because, if this were true, then YouTube creators would not pour an insane amount of effo

>Particularly the "not even subconsciously" part thrown in at the end. Because, if this were true, then YouTube creators would not pour an insane amount of effort into the THUMBNAILS of their videos. Marketing talent would not study human psychology and do A/B tests to figure out why certain ads sell products and others don't. ... >There is so much theory and study behind design, attraction, pattern recognition, contrast and standing out from the crowd that even though the average person doesn't necessarily notice how these strings are being tugged on, it doesn't mean that they aren't having an influence . I think that is the point he was trying to make. Marketers have done all that study to completely destroy the ability of "the majority of people physically cannot notice the difference between good and bad design. Not even subconsciously." Having destroyed the ability to tell shit from shinola, they are now free to sell shit at shinola prices.