I agree with other posters that this is most likely a degree of title inflation, and a nice pay-bump. Likely worth the jump. But I'd like to add a bit of nuanc

I agree with other posters that this is most likely a degree of title inflation, and a nice pay-bump. Likely worth the jump. But I'd like to add a bit of nuance into it too. Be very careful about the real job description and expectations. Being in a VP position without actual institutional support to do your job can be burnout inducing (been there, done that). Make sure to enumerate your duties and your tools. You don't want to be caught managing a metric you can't budge. Ah, and follow the money. If you can't manage your own branches' budget (at least to some extent), then you should refuse accepting responsibility at that level. Wonders of middle management, eh?