They have no real reason to make it cheaper, do they? After working carefully to build up a monopoly, the next move is always to exploit it for maximum profit.

They have no real reason to make it cheaper, do they? After working carefully to build up a monopoly, the next move is always to exploit it for maximum profit. They do have other costs, though. You're paying for persistent storage that doesn't disappear at the appearance of the first script kiddie. That system management isn't free.