It's not that they don't understand, it's that they don't care, more often than not. Sadly there has been a societal shift in my view that will be hard to rever

It's not that they don't understand, it's that they don't care, more often than not. Sadly there has been a societal shift in my view that will be hard to reverse, just think of Boeing as an extreme example. We've created incentive structures that not only reward short-sighted decision making, but also created social norms that punish people who try to push for long-term goals or things that are not in one's immediate self-interest. Corporate sees you as a headache for not thinking about nothing but line going up, and your peers will deride you as a fool for not "getting it" and giving up like they have.