> that advertising will have to change The global pool of Human Attention is non-growing but Content (real estate for Ads) keeps exploding. So the solution is

> that advertising will have to change The global pool of Human Attention is non-growing but Content (real estate for Ads) keeps exploding. So the solution is simple - there has to be limits on how many Ads an ad-tech Industry can sell. If you are allowed to sell more Ads than there are people in the land * time in a day, then its basically giving sellers permission to dupe the Ad Buyer (and indirectly the content creator who is given a false signal that its really their fault no one is paying attention when in fact the pool of available attention is finite and easy to exhaust if everyone is fishing).