>> In sales training I did many years ago, there was the maxim that, whoever mentions price first, loses. This is just a popular maxim, but I've found it only

>> In sales training I did many years ago, there was the maxim that, whoever mentions price first, loses. This is just a popular maxim, but I've found it only really applies when you're trying to sell something very expensive, buy it very cheap or have no idea what the price should be. Most of the time the first price anchors and then the other party negotiates. If you know what you want and have confidence in the general value, go ahead and set an aggressive anchor.