I think it's reasonable to be turned off by a slick-looking website, but I imagine it's because the intended audience of the website is the general (dog-owning)

I think it's reasonable to be turned off by a slick-looking website, but I imagine it's because the intended audience of the website is the general (dog-owning) public, likely for the purposes of soliciting participants. Interestingly, through engaging with you I discovered that this is a cognitive bias called the "horn effect" and is the reverse of the more common "Halo effect": https://en.wikipedia.org/wiki/Horn_effect#:~:text=The%20horn%20effect%20occurs%20when,unfavorable%20aspect%20of%20this%20person https://en.wikipedia.org/wiki/Horn_effect#:~:text=The%20horn....